Tuesday 17 February 2009

Action packed day at BETA!

Just returned from an action packed day at BETA. I had four clients who were exhibiting, Cyclo-ssage, Parell Products, Equine Management and Warm-Ups - all of whom had a great show. I spent the day running backwards and forwards to the press office for various meetings - it was busy but great fun to meet lots of journalists and put faces to names!

It reminded me just how much I love the industry and I even got a bit of time to do some mental shopping (watch out wallet!). It still amazes me that there is always a constant stream of new products being launched - and it is great to see the enthusiasm behind these companies!

To top it all off two of my clients had great success in the Innovation Awards. Parell Products - one of my newest clients - launched their brand new Elim-A-Net, a simple yet highly effective design of haynet to slow down greedy ponies. As 5pm approached the anticipation was high and on the judges announcement I found myself letting out a little squeak of excitement as the judge announced them as the winner of the Horsecare Products and Equipment section. Just when I thought things couldn't get any better Equine Management were announced as Highly Commended for the Saddlery and Tack section with their new EVO 80 Lightweight stirrups!

So all in all a great day out - a long day - but a rewarding one!